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Get plugged in with the latest news and information from PAKRA® Games, A remarkable learning company!®

Ken Thompson, CEO of Bioteams.com, and Rini Das, CEO of PAKRA Games announce a Strategic Partnership

Ken Thompson, CEO of Bioteams.com (Dashboardsimulations.com) and I are thrilled to announce a new partnership between our two firms.

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Good-bye 2013. Hello 2014.

2014final

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Gobsmacked™ Queens Christine Sutherland and Rini Das discuss how to commune with valuable connections: A secret diary Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV: Christine Sutherland and Rini Das, Gobsmacked Queens, donned in our PJs, discuss best practices of how to engage with our prospects.

Click for video here:

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Gobsmacked™ Queens Christine Sutherland and Rini Das discuss how to find prospects and valuable connections: A secret diary Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Alois Bělaška, CEO of Friendsplus.Me discusses Google+ as CRM: A Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Gobsmacked™ Queens Christine Sutherland and Rini Das discuss how to target: A secret diary Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Gobsmacked Queen Christine Sutherland discusses the importance of Google+ profile: A secret diary Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Garry Shultz finds that Google+ has the potential to revolutionize customer-care platforms: A Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Professor Ross Wirth finds that Google+ potentially can provide an API that helps collaboration: A Gobsmacked™ YouTube Video

In this edition of Gobsmacked™TV:

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Advantages of Google+ over other social media platforms: A Gobsmacked™ YouTube Video

 

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Why we formed the Gobsmacked™ community? A Gobsmacked YouTube video

In this edition of Gobsmacked™TV:

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Introduction to Gobsmacked™ Google+ community

Experts and users of Google+: We have lots of questions for you. Come, join our Google+ community Gobsmacked™.

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Comparison of LinkedIn and Google+ Features

Current estimates indicate that Google+ (which started in 2011), has 343 million active users and 100,000+ communities, whereas LinkedIn has 238 million users and 1.5 million LinkedIn Groups.

Most LinkedIn members use their profile for professional branding purposes. The active LinkedIn members engage in business development and job search/placement activities. In contrast, initially many Google+ users used the features for personal interactions such as photo-sharing with family, hangout with family and friends. Also many G+ users don't realise that their personal posts are making it to the public webspace and that they should reset their visibility preferences of posts and "About" page. Those users detered others from engaging with them.

However, the demand and growth of Google+ has been phenomenal this year. Moreover, after LinkedIn deployed an unprecedented and Members-UNfriendly policy called Sitewide Automated Moderation (SWAM), thousands of professionals and small businesses are exploring and migrating to Google+. Those who are active in Google+, are more than ever separating their professional profile from their personal profile and are engaging at different levels.

If you are considering to put your efforts into only one channel that helps you manage your customers better and more effectively, then you must start by comparing the features of each channel. The following tables compares all the known features available (as of September 1, 2013) with a free LinkedIn Membership and a Google+ profile (which is free).

The features marked in "blue" are the ones that we consider as very user-Friendly. The features marked in "red" are the ones that we consider as user-UNfriendly.


Overall

Feature Google+ LinkedIn
People Circles, Pages, Communities Connections
Companies Circles, Pages, Communities Company Pages
Posts Text, Photos, Links, Videos, GIFs
Text, Links and Image files
No limit on text/character count
Limit on number of characters in post
Tag people and pages with @ and +
Tag people and companies with @
Add hashtag for global SEO Does not contribute to SEO
Discussions Communities: Private, Public with  invite moderation, Public-Open LinkedIn Groups: Private, Public with  invite moderation, Public-Open
Home Home Home
Login Email
Automatic sign-on with login to any other Google products
Email
Like "+s" "Like"
Mobile App Available Available

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An application of Gamification to Customer Service Processes and Learning

CustomerThink Founder/CEO Bob Thompson recently interviewed me.

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An application of Gamification to Sales Process, Sales Accountability and Sales Training

Barbara Giamanco recently interviewed me.

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Do you want to increase your customers' experience tenfold? Now, you can with PAKRA Store

store

• Do you want to increase your customers’ experience tenfold?

• Do you want to increase your employees’ work performance by 20 percentage points?

• Do you want to reduce your learning curve by half?


Your Long Wait is Over!


We are thrilled to announce the grand opening of our webstore store.mypakragames.com.

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All of us at PAKRA wish you a very happy and prosperous 2013

2013

Wish you a very happy and prosperous 2013.

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Making Better Investments in Your Customer Relationships

Business relationships are not this intuitive (though I contend they should be), but let me ask you this (if you’re in a long-term relationship, think back to when you were single).

When you started dating, you had opportunities to begin and pursue relationships. How did you make the choice of which woman/man to pursue? Was it the best looking? The smartest? Maybe the most accessible or one you thought would say yes? And if you were lucky enough to have several people from which to choose, into which relationships did you invest your effort? Was it with the cutest partner? The one who seemed most likely to succeed? The one most likely to commit to you?

I’d be willing to bet you made these decisions based on some form of intuition. You probably agonized, analyzed and got lots of advice from your friends and family, but some sense of the “right” choice probably made itself apparent, and off you went.

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Prediction, Renewals and Big Data

Do you know why your customers renew their subscriptions or services? Do you know how to predict whether any given customer will renew? I suspect you probably have an answer something like, “Well, yes, but it could be better.”

So let’s make it better.

And let’s make better marketing investment decisions by doing so.

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The Grass Isn't Always Greener

Here’s a scenario that will disturb most of you: You are happily in a long-term committed relationship. Then you meet someone interesting, attractive and with a personality similar to your current partner. You figure your current partner isn’t going anywhere, so you spend lots of time developing a new relationship with this new person. You spend time together, you spend money on gifts and activities, and you find you have common interests. You end up in a relationship with this new person. Are you still assuming your first partner hasn’t gone anywhere? I think we can all agree that’s a pretty bad assumption.

So why do we treat our customers this way?

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