I had the distinct pleasure of interviewing Phaedra Boinodiris, former CEO of womengamers.com and current Global Program Manager of Gamification and Serious Games for IBM. She works out of Raleigh, North Carolina.
Below is the YouTube video of our conversation.
Phaedra, along with co-author Peter Fingar of Meghan-Kiffer Research, recently published a book from MK Press titled “Serious Games for Business: Using Gamification to Fully Engage Customers, Employees and Partners.”
I asked her the following questions:
1. How—and why—did you make the journey from the gaming world to business process innovation and user adoption?
2. What results do you expect to see from introducing serious games in this employee tenure cycle? Recruit→Assess→Onboard→Learn→Perform→Compensate
3. What do you see for the future of serious games, gamification, behaviors and business processes? Specifically, how do you envision serious games will transform how we work and do business?
Enjoy our video chat.
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